the name

the business name vialth was carefully created from our combined names—JonaVIe, ALdon, and FaiTH—representing not only our individual identities but also the strong bond of our friendship that has connected since when we were in first year in college.

over the years, our friendship has been built on trust, collaboration, and shared experiences, all of which serve as the foundation of the business.

the name vialth symbolizes unity, commitment, and the coming together of different ideas to form one meaningful brand.

brand philosophy

the simplicity of the name reflects the brand’s philosophy of effortless beauty and everyday usability.

vialth is designed to be easy to remember, relatable, and appealing to students and young adults, aligning with the lifestyle of its target market.

as a student-founded brand, the name embodies creativity, ambition, and the courage to turn a simple idea into a purposeful enterprise.

the tagline

“get ready with vialth”

the tagline “get ready with vialth” further strengthens the identity of the business by emphasizing its role in daily routines.

it suggests preparation, confidence, and self-expression, highlighting how vialth products are intended to be a reliable part of getting ready for school, social activities, and everyday life.

our tagline conveys the idea that beauty does not need to be complicated; instead, it can be simple, accessible, and empowering.

mission + vision

together, the name vialth and the tagline “get ready with vialth” communicate the brand’s mission to support self-confidence and self-care through a tinted lip gloss that combines nourishment and aesthetic appeal.

the name and tagline serve as a reflection our journey as students and friends who aspire to create a brand that resonates with our peers while promoting authenticity, readiness, and confidence in every use.